If you’ve placed a sports bet on a bookmaker’s website such as Ladbrokes Sports or William Hill Sports, chances are that your experience arrived courtesy of OpenBet. The British company, formed in 1996 under the name Orbis Technology, changed its name in 2010 to reflect the name of its most popular sportsbook software.
Following its metamorphosis, the company has received the coveted title of “Sports Betting Supplier of the Year” six years in a row at the eGaming Review B2B Awards. OpenBet has succeeded in dominating the spaces between game creators, casinos, and bookies, as opposed to directly competing with these entities. The company focuses on creating the most effective software and platforms for other businesses to deliver their services.
OpenBet’s 2016 acquisition by industry-leading NYX Gaming Group should not come as a surprise, given the company’s prominence in the field of betting software. OpenBet is a terrific addition to NYX Gaming’s outstanding portfolio, thanks to its multi-platform approach, emphasis on innovation, and success-backed statistics and numbers.
The OpenBet platform was designed to be the Swiss army knife of sports betting software, enabling bookmakers and casinos to construct customer-facing games as well as data-collection and analysis tools. The revolutionary product was created to be all-inclusive and simply available on any platform, including internet gambling, mobile betting, and brick-and-mortar bookmakers using the same account.
OpenBet employs an Informix Dynamic Server to enable a large number of concurrent users of its betting program. It is also capable of interacting with third-party software and content and may be tailored to the individual user’s preferences. It is a credit to the company’s innovative strategy that it has over 70 global partners and offers the software that runs various national lotteries, including four Canadian province lotteries.
Gamers using the OpenBet platform will find it has a plethora of options available, including many different currencies and language options. In 2014 alone, more than one billion sports wagers were placed on the platform, while about 11 billion account transactions occurred during the same year.
From a business perspective, a number of casino operators laud the software’s and its designers’ virtues. With tools such as the OpenBet Sportsbook API, which enables bookies to offer automated contact centre and text messaging alternatives to customers, it is simple to see why.
OpenBet software enables casinos to host a variety of games and services, including slots and table games, poker tournaments, marketing and retail products, and more. Its products are recognized for their plain, unsophisticated graphics, but it makes up for their lack of flair with efficient operations. On the platform, wagering and playing games are straightforward, allowing gamers to just enjoy a superb experience.
OpenBet may be fully integrated with games from partner developers, such as Interactive Gaming Technology (IGT), Ash Gaming, and Evolution Gaming, which are all industry leaders. In addition, the company provides its own games, such as The Hoff Slot featuring David Hasselhoff, Gods of the Nile and its sequel, and Pimp my Slot. In addition, it offers typical table games such as French Roulette, Sic Bo, and US Roulette Pro, in addition to scratch card games such as Monster Carlo Scratch Card and Funky Monkey Scratch Card.
Its slots, scratch cards, and mini-games demonstrate the company’s unique and engaging approach to producing interesting games, despite the fact that its games lack the 3D graphics that are often the focus of other companies.
Support and Safety
OpenBet, being one of the major software providers in the gaming business, closely adheres to regulatory compliance and pertinent licensing. It also firmly supports socially responsible gaming, with customer protections embedded into the program. This stance supports the company’s impeccable and dependable image.
OpenBet is globally recognized as a reputable and secure software supplier due to its rigorous commitment to consumer data protection, which is supported by high-level encryption, a UK Gambling Commission license, and membership in the World Lottery Association (WLA).
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